Clothing The Gaps, Honour Country Campaign

A 20 piece collection we debut at Afterpay Australian Fashion Week all centred on the principle of Honouring Country.

The collection was launched with a multi channel campaign including social activations and OOH. The entire collection was produced locally with Ethical Clothing Australia accreditation and the campaign was in the warehouse it was made to ground it in its locally made setting. The OOH campaign included posters and mega-sights in Sydney and Melbourne; the copy speaking to the sacred First Nation principle of Honouring Country with strong bold type treatment to match. We were able to localise certain sights calling out the specific First Nation country in which the poster was placed. The runway & campaign gained traction with features across Harpers Bazzare, Australian Vogue and mroe.

My role:
- Concepting
- Apparel Design (20 piece collection)
- OOH Design
- Social Content
- Campaign Photography