Jo Malone London, POV Unboxing Series

Reimagining what creator content could look like for a luxury brand; we introduced an innovative creative format for Jo Malone London, disrupting the conventional 'unboxing' video by reimagining the experience from an entirely new perspective.

This concept sought to elevate the unboxing moment, merging both the emotional resonance and the product into a singular, immersive visual. By shifting the viewpoint from inside the box, we captured a more intimate and engaging experience for our audience. The series was brought to life through collaborations with a selection of top-tier creators, amplifying its reach and impact.

My Role:
- Creative Concept
- Creator Briefing