Jo Malone London, POV Unboxing Series

Cutting through the feed with an innovative creative format, a gifting franchise for Jo Malone London. This concept was all about elevating the unboxing experience from unexpected perspective. We disrupted the usual ‘unboxing’ video format by shifting the perspective from inside the box to encapsulate the emotion and the product in one. We activated this series with a number of top tier creator.

My Role:
- Creative Concept
- Creator Briefing