TAG Heuer, Sydney McLaughlin-Levrone Social Capsule

We developed a social-first content capsule for TAG Heuer, featuring brand ambassador Sydney McLaughlin-Levrone, capturing the relentless pursuit of excellence that has shaped her into a world-record-breaking athlete.

Structured as a three-part narrative — Progress, Precision, and Payoff — the series depicted the cycles of refinement and perseverance that define her journey, with the Connected Watch seamlessly integrated as a trusted companion in her process.

Drawing inspiration from the cinematic intensity of motivational sports films, we paired dynamic visuals with Sydney’s compelling voiceover, crafting an emotionally resonant storytelling arc. The capsule not only reinforced TAG Heuer’s commitment to precision and performance but also positioned Sydney as a powerful embodiment of dedication, resilience, and success—an ambassador who personifies the brand’s ethos.

My Role:
- Creative Concept
- Shoot Director
- Creative Post Production