Jo Malone London, Virtual Valentines

Turning an old tradition of into a new creative format at the vanguard of Valentine’s Day. We collaborated with artist & creator @polinatammi to create virtual, avant-garde Valentine’s cards. Each micro story was a short, whimsical visual vignette that played on the Valentine’s card tradition and seamlessly integrated product in a playful, poetic way.

Art and Luxury have long intersected, aligning Jo Malone London with niche artistic creators is part of a long term strategy to reinforce their luxury positioning on TikTok as well as platforming some of the best creative innovators on the platform.

My Role:
- Creative Concept
- Creator Briefing