TAG Heuer x Alexandra Daddario – Social Capsule

Set against the iconic Four Aces Diner Set just outside LA, we brought to life TAG Heuer’s ambassador campaign through an elevated social capsule with Alexandra Daddario.

Key to this was capturing Alexandra & the Carrera watch alongside the distinct LA mood, the glowing neon lights, ethereal desert sunset, and open road; full of possibility & anticipation. In our treatment we leveraged unexpected transitions, moments of solar flares & slow shutter speed to elevated the dreamlike mood, alongside vibrant grading that played on the neon lights and sunset glow.

My Role:
- Creative Concept
- Shoot Director
- Creative Post Production